Sarah Paji Yoo is the CEO and Co-Founder of Blueland. She is a serial retail entrepreneur passionate about building meaningful and innovative consumer brands. Previously, was a Partner at LAUNCH, creating and operating new consumer businesses including M.Gemi, Rockets of Awesome and Follain. Prior to LAUNCH, was co-founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading e-commerce platform PriceGrabber in 2013. Sarah has contributed to The Wall Street Journal, TechCrunch, Forbes, Time, InStyle and Glamour, and previous speaking engagements include CNBC, ABC News, Fox, Bloomberg TV, Time Inc., and Harvard.
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